Gaining Executive Support for ESG Communication Initiatives
While environmental social governance (ESG) initiatives are increasingly becoming standard corporate practice, some organizations are still hesitant to invest the time and capital required to pursue a comprehensive program. In fact, sometimes securing internal...
How to Improve Your Media Monitoring Management
Media monitoring is the key to seeing the clearest picture of how your company is functioning. Yet, it can feel like a monumental task to manage all the available information, while also making sure your data is current, comprehensive, and correct. The more you...
A Five-Point ESG Media Monitoring System
As a communications professional, you know intuitively that public perception can impact your campaigns — for better and for worse. These days, not much is more top of mind with the public than matters related to Environmental Social Governance (ESG). Research...
Best Practices for a Modern PR Campaign: Research the Brand
A PR campaign is like the most magnificent tree you’ve ever seen, and if it’s done correctly, you can build a whole content forest. But you need a solid foundation from which the tree (the brand) can grow. That comes from a thorough understanding of a brand’s history...
Why ESG Deserves a Prominent Place in Your PR Strategy & Useful Tips for Tapping the Intel that Can Put It There
In "Crafting Your ESG Story", NACS Magazine notes, "Expectations are changing. From employees. Shareholders. And the public. And ESG reporting has become the de facto measuring stick of a company’s efforts to align with the public’s perception of what it means...
Four Insights for Unstoppable Media Intelligence Reports
Staying on top of a brand or organization’s media coverage is one of the most challenging aspects of any PR or communication pros job. In today’s fast-paced landscape, coverage can come from anywhere in the world, 24-hours a day. On top of that, the power of social...
Five Reasons Why Nexis Newswire Sets a New Standard for Release Distribution
One of the unsung heroes of the business world is, without doubt, the news release . Millions upon millions of these documents have been issued over decades, feeding media outlets and bringing important news of all types to people around the world. In so doing...
How to Make Sense of Your Media Data in Today’s Hyper Speed World
PR and communications professionals know that understanding brand performance and audience sentiment is twofold. On one hand, they must cast a wide enough net to consume the millions of news articles, social posts, television and radio broadcasts, blogs, podcasts...
5 Steps to Building a Proactive Crisis Communications Strategy
In a perfect world, there would be no need for PR professionals to create a crisis communications strategy. They wouldn’t have that pervasive sense of dread that a brand perception misstep loomed around the corner. They also wouldn’t need to worry about whether...
Deciphering the NFL Draft with News Data
Listen up, football fans. The NFL Draft kicks off on April 28 th . Speculation abounds regarding which declared college player the Jacksonville Jaguars will take as the first overall pick. And there’s plenty of churning the rumor mill, analyzing what-if scenarios...
The Crisis Communications Checklist for PR Professionals
When PR professionals set out to create their crisis communications strategy in response to a crisis, they may not know quite where to start. There are many ways to approach building a crisis communications strategy, but very few ways to do so that result in one...
How to Plan an Effective Crisis Communications Strategy
Do you know what makes a good crisis communications strategy ? It’s not about developing a perfect roadmap that tries to account for every possible scenario; rather, it’s about anticipating the most likely scenarios while being prepared for the unexpected, putting...
Winter Wonderland: How the Media is Covering the Winter Games in Beijing
New athletes and events. Heartbreaking losses and high-flying wins. Medal counts and maybe a few media gaffes. That’s right: it’s time for the 2022 Winter Games. As all eyes point to Beijing, LexisNexis® is rolling out a special Winter Games news tracker . Powered...
Big Game Media: A Head to Head Analysis from Sunday’s Game
The ultimate American football showdown happened on Sunday, pitting the Los Angeles Rams against the Cincinnati Bengals. What does the media coverage tell us about the event? We turned to Nexis Newsdesk™ for a head-to-head comparison of the weekend’s hottest match...
People Behind the Product: Nexis Newsdesk
You can measure the amount of work and brainpower that goes into a tool like Nexis Newsdesk by gauging its user-friendliness and intuitive functionality. In other words, the easier a media monitoring tool is to navigate and use, the greater the amount of sweat...